Four Things Most New Bar Owners Forget
Opening a bar or restaurant is stressful. Unexpected costs, delays, permits, and coordinating multiple contractors is a time-consuming, expensive situation to navigate. The reality is that most business owners learn by trial and error. By bringing in an expert you can avoid our industry’s costly learning curve. Our consultants have launched everything from fine dining to cafes, from speakeasies to burger jointts.
Here’s four areas we see frequently neglected:
Four things most bar owners forget
#1 - Don't neglect your point-of-sales
A surprising number of restaurants fail to take full advantage of their point-of-sales systems. Even more don’t have their POS completely programmed with all the options required for service by the time they open their doors. Not only will this create reporting and accounting errors. it also wastes valuable time during your opening, distracting you from the myriad of other issues you should be giving your attention.
#2 - Spark interest before you open
Creating a buzz on social media and in the press can enable your new bar or restaurant to maximize early revenue and give you a head start on your marketing. Investing in effective marketing and branding will enable you to build anticipation and fill your new restaurant on opening day. While a publicist may or may not be in your budget, consider reaching out to food bloggers and local influencers in order to get some hype built around your brand without draining your capital.
#3 - Remember the incidentals
Don’t neglect to budget for and source bar tools, cleaning goods, office supplies, and other incidental items that will be needed around your new restaurant. Too often the little things get forgotten in bar and restaurant launches. It’s not the first thing people typically think about, but bars need envelopes, staplers, paper towels, and first aid kits in order to function. Thinking ahead and planning for the sourcing of these materials prevents you from wasting time and money by running to the closest store and paying a premium for them.
#4 - Nail the launch date
Set a realistic launch date and stick to it. While the pressure to open the doors and begin making back your investment is understandable, the value of being able to plan around and promote a realistic launch date can not be understated. A realistic launch date leaves some flexibility for inevitable delays around permits and contractors. While it might be tempting to rush your opening, making sure you have enough time and money set aside for training your new staff and conducting ‘soft openings’ will make sure you are prepared to be successful from day one.